Hindustan Petroleum Corporation Limited (HPCL)

1974 version of the logo designed by Sudarshan Dheer, the grand master of Corporate Communication in India. This logo is still “NOT OUT” for four decade. Mr. Dheer has contributed to the discipline of graphic design for over 50 years. Many of the very well established corporates have their identity designed by him.

The logo for Hindustan Petroleum Corporation Limited (HPCL) celebrates the “Club HP” concept“Club HP” concept i.e. High-quality personalized “Vehicle and Consumer Care”. The slogan Future full of energy complements the design of curved lines joining together like a stream of energy fuel being poured into the vehicle. The visual forms connect with the concept instantly. Additionally, colours of Red used the bold initials HP with blue circle and lines provide clear combination, reasonable contrast between letters and shape giving the logo a marked elegance. The symmetry makes the form balanced and simple. (Source: D’source, IIT Bombay)

For more details find Biography and work of Mr. Sudarshan Dheer .

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