Operation Flood Symbol for National Dairy Development Board (NDDB), was designed by Vikas Satwalekar, National Institute of Design (NID) in 1970-71.
The drop logo symbolizes the Operation Flood movement started by Verghese Kurien for NDDB. The White Revolution changed the face of dairy functioning in India, giving livelihood to thousands of milkmen in Anand. The timeless simplicity of the drop signifies the value of milk, its sustenance by and for people of India, making India the largest producer of milk in the world. (Source: D’source, IIT Bombay)