Andy Murray Logo
Andy Murray who made history by winning Wimbledon on the 7th day of 7th month and 77 years after the last British, Fred Perry to win the trophy. These numbers and his initials constitute the logo designed by London based Aesop Agency. This identity mark used as Andy Murray logo, got mixed responses saying its resemblance to many of the existing logos.
It says the logo is modern mark that captures Andy’s energy and spirit whilst subtly referencing his affinity with the number ‘77’. It’s simple and striking, with heraldic cues that echo his dominance on the court. Source: The Guardian
Novak Djokovic Logo
Novak Djokovic and his team, together with PRpepper web agency, released an official video celebrating new djokovic logo and explaining its meaning. This video elaborates the design process of new djokovic logo and is available on YouTube. It explains the inspiration behind the logo is the Greek alphabet, medieval Serbian lettering and birds in flight.
Rafael Nadal Logo
Nadal’s Logo on his website doesn’t have his initials in it but it references his nickname ‘the raging bull’. It doesn’t have distinguished look like other logos of tennis greats.
Roger Federer Logo
Many heads we saw on the tennis court with two lettered monogram RF. This Roger Federer Logo is inspired by the logo of RF-Cosmetics, a fragrance by his wife Mirka Vavrinec and her father, introduced in 2003. RF-Cosmetics logo was a freehand squiggle depicting letters R and F. Federer wanted that a monogram would offer a connection as direct but not as literal as a team jersey. Federer liked the approach of the logo of cosmetics and suggested that Nike come up with a strategy along the same lines. This lead to Roger Federer Logo came into existence. Source: NY Times.