Steel Authority of India Limited (SAIL)

Steel Authority of India

Again a great impact on Indian Graphic Design by legendary designer R.K. Joshi. In 1973, while working with Ulka Advertising he designed the logo for SAIL. Steel Authority of India Limited is one of the largest state-owned steel making Indian company and one of the top steel makers in the world. The same logo is being in use for more than four decades.

The symbol using the triangular form with an upward direction indicates growth and development of steel industry. The solid rhombus used enclosed within the triangle seems to agree with the fact that SAIL stands to infuse high level technical and managerial expertise.(Source: D’source, IIT Bombay)

Read more: Biography and Works of Mr. R. K. Joshi