In 1987, Titan logo was designed by Sudarshan Dheer, the Grand Master of Corporate Communication in India. Titan is a joint venture of Tata Group and Tamil Nadu Industrial Development Corporation.This logo is still “NOT OUT” for almost three decades. Mr. Dheer has contributed to the discipline of graphic design for over 50 years. Many of the very well established corporates have their identity designed by him.
The most attractive aspect of the logo is the play with letter ‘T’ creating a circular hallow around it. The form reminds of a watch dial and the internal parts of its machinery. Simple and elegant in form, the logo beautifully elucidates the traditional ethos and modern identity of Titan products. (Source: D’source, IIT Bombay)
For more details find Biography and work of Mr. Sudarshan Dheer.