Trade Fair Authority of India

Trade Fair Authority of India Benoy Sarkar

In 1974, logo of Trade Fair Authority of India then was designed by Benoy Sarkar, alumni of National Institute of Design (NID), Ahmedabad. Trade Fair Authority of India  is now named as India Trade Promotion Organisation (ITPO).  Mr. Sarkar was blessed with teachings from legendary graphic designers like Paul Rand at Yale University while doing his masters.

The logo has an interesting depiction of letters T and F. The tone is a fusion of preservation of traditions of trade and investments along with modern identity of ITPO. The logo has a universal form. It signifies an authority of India exercising trade through fairs and exhibitions in India and abroad. (Source: D’source, IIT Bombay)

For more details find Biography and work of Mr. Benoy Sarkar.