Indian Post Logo
One more examples of classical logos of India is Indian Post Logo. Indian Post is the largest postal network of the World. It was year 1993 when legendary designer R.K. Joshi was at teaching at IDC, IIT Bombay, he designed the logo of Indian Post. The logo was launched on India Post Day, October 9 that year. The philosophy behind the logo is explained here.
Meaning of Indian Post Logo
It represented speedy action and dynamism. The logo also shows the skill and good sense of aesthetics in form of an appealing asymmetric balance in the form. The form is an envelope, the straight parallel lines with sharp angular ends represent the speed with which the postal India services transfers posts across the length and breadth of India. The colour Red signifies the depth of its reach in India. Red adds extra prominence to the speed concept of postal services for which the logo stands for.(Source: D’source, IIT Bombay)
Indian Post Gets New Logo
Later in year 2008, Ministry of Communications and IT, launched a new corporate identity of Indian Post working with a design agency, Oglivy and Mather. The new Indian Post Logo is inspired by the fact that Indian Post carries emotion across physical distance. At first glance, it is an envelope and at the next glance, it is a bird in flight, unhindered and unrestricted. The following bold strokes convey free flight. The new logo kept the red colour because of its longer association with Indian post. Press Information Bureau website has elaborated explanation about the design philosophy behind the new logo design.
Meaning of New Indian Post Logo
The choices of colours are Red and Yellow. Red has been chosen for its traditional association with the Postal Service. It embodies passion, power and commitment. Yellow communicates hope, joy and happiness. Evidence of the combination of the two colours is found across the country.
It is the recognition of this stellar service in a changed world that has prompted the refurbishment of the India Post Logo. The first insight that was brought on board was the evolution of design, which has become increasingly organic. This is a departure from straight lines, which the current logo is dominated by. There is an element of modernity that the refurbishment aims at. At the same time, there is a conscious effort to maintain an element of continuity. The ‘wings’ are the anchoring element that have been retained. (Source: PIB Press release)
Read more: Biography and Works of Mr. R. K. Joshi
March 26, 2016 at 2:33 pm
Watching the T20 WC in India is great… getting used to more Indian logos!! 😉
March 27, 2016 at 5:30 pm
Oh really! wish you all the best luck for your team! Wish some luck for today’s match to India.
March 27, 2016 at 5:39 pm
My team… South Africa, is going home!! Let’s hope India thrash the Ozzy’s!! 😉
March 27, 2016 at 7:58 pm
I have been fan of SA cricket team since Hansie Cronje, Jonty to ABD. Its disappointing that SA journey has finished in this tournament! Lets hope India will beat Aus.
March 27, 2016 at 11:58 pm
And India Wins!
March 28, 2016 at 12:04 am
Whooppee!! Yes!! Oz are thoroughly Kohli’ed!! What a knock… what a player!! 😉
March 28, 2016 at 12:06 am
He made this match single handed! Thanks to Kohli!
March 28, 2016 at 12:05 am
And… he carries one of India’s iconic logos on his bat!! 😉
March 28, 2016 at 12:07 am
ya its MRF Tyres!
March 28, 2016 at 12:12 am
He gets 80 mil rupees for this nearly 1.5 million USD
March 28, 2016 at 12:29 am
He earned it!! 😀
March 28, 2016 at 12:30 am
Only for carrying MRF logo!
March 28, 2016 at 12:46 am
The power of a good logo being carried by a great player!! We’re seeing the logo here in Ireland… and everywhere the WC is being showed!! I reckon MRF think it’s worth it!! 😉
March 28, 2016 at 8:59 am
Will post about logos of WC T20I sonner for the visual treat and info possible about that. Keep Visiting!
April 15, 2016 at 2:28 pm
🙂 This is a wonderful job you are doing. Now, I’ll be looking at logos in altogether different way. Each of them try to say something. Can you do a series on the logos of the different IITs? All have similar looking, yet such different logos.
April 15, 2016 at 2:39 pm
Thanks George for the appreciation, It definitely changes the way when we look at logo after knowing the efforts and philosophy behind it. ya I have in My mind about IIT logos and will do some other day. Thanks for the visits again.
April 15, 2016 at 5:13 pm
Yes. It definitely did change my perspective. Waiting for more posts from ya.. 🙂
April 15, 2016 at 5:15 pm
Its regular feature of the blog, it gets published every Friday. Will also post on IIT’s Logos some day.
April 15, 2016 at 5:20 pm
Great! That makes it another reason to love Fridays. 😉
April 15, 2016 at 5:21 pm
Sure and Cheers!
November 19, 2019 at 11:23 pm
To be honest, Dsource is a shit. I don’t know what the hell those guys do in the name of documenting works of great designers. Until I found your blog I have spent countless time searching the net for some content about designers of my own country but it was a futile effort. I hope you can squeeze some time out of your schedule and keep this blog going. Kudos to your efforts
December 27, 2019 at 12:31 am
Hey, that’s great feeling. I just put my small efforts.