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In 1999, the TATA Group logo was designed by Wolff Olins London based famous brand consultancy. They also worked on Tata DoCoMo later in 2009 for the group. The meaning of the logo is as follows,
Tata Group logo monogram and the logotype together represent the new expanding face of Tata Group of Industries, a fountain of knowledge or may be a tree of utmost trust subsumed in the reversed out capital ‘T’ against a modern and energetic blue colour of the ellipse. From the service-quality point of view, the logo image has advanced further in the 21st century and The Tata marque has become a symbol of quality, reliability, and real value, not just in India but in other parts of the world too. (Source: D’source, IIT Bombay)
As per the design agency, the symbol was particularly designed to look good on cars, an important growth market of TATA Group.