Tanishq, pioneering the concept of branded jwellery became a prominent jewellery brand of India. Head quartered in Bangalore, is a division of Titan Company Limited, promoted by TATA Group. TATAs In collaboration with Tamil Nadu Industrial Development Corporation (TIDCO), it formed Tanishq. It is combination of TATA, Tamilnadu and Nishq. Nishq is a sanskrit word and it means necklace of gold coins.
Tanishq logo was designed by Michael Foley, head the Titan Design Studio at that time. He was also a student of National Institute of Design, Ahmadabad.
Meaning of Logo : Tanishq Logo
It is also said that Tanishq got from ‘tan’ meaning ‘body’ and ‘Ishq’ that means ‘love’. The mark of ‘T’ and the ravishing, luxurious, high-class and silky smooth and shiny curvaceous letterforms depict the meaningful association with wealth (embedded in ‘nishq’ meaning gold coins) (Source: D’source, IIT Bombay)