Murugappa Group Logo
Having a tradition of more than a century, established in 1900, the Murugappa Group is one of India’s leading business conglomerates. The group is founded, managed, and largely owned by the Murugappa family. Murugappa Group logo was designed by Delhi based design Studio, Lopez Design in 2010.
Meaning of Murugappa Group Logo
A contemporary visual treatment has been given to the peacock form used as a symbol for the company. It signifies in red colour a continuing passion, vigour, power, drive, energy. The lowercase style for the name goes with the trend of the times. Lowercase provides downward balance to the composition, with the symbol at the top with more heavy and dense form. The idea being to represent the traditions of the group in modern times. Therefore, the soft curves in the lowercase letters have been inspired by the curves of Dravidian letterforms (Source: D’source, IIT Bombay)