Wish you a very Happy Republic Day for all my readers and lovely people here.
After graduating from college almost two years ago (damn it, I feel so old), I made a personal vow to never stop learning. I enrolled myself in an Intro to Finance class in Coursera (from design to finance – go figure), and I made it through the end, except for one little thing: the Final Exam […]
ICICI Bank Logo – By Sudarshan Dheer
In 1994, ICICI bank set up extending its start from 1955 as an initiative of World Bank, Indian Government and Indian Industry for creating a finance institution. Sudarshan Dheer, the Grand Master of Corporate Communication in India designed the identity for ICICI Bank Bombay Branch. Many of the very well established corporates have their identity designed by Sudarshan Dheer. We always experience the perfect bonding of art and design in his logos like HPCL, Titan, ESSAR. For more details on Sudarshan Dheer you can read Series on Design Masters in India at Design in India.
Meaning of ICICI Bank logo
Film and Television Institute of India -FTII Logo
National Institute of Design, Ahmedabad, has given many classic logos to the Nation. One of the designers from NID, S.M. Shah designed the logo of FTII. Mr. Shah is from the third batch of Communication Design, 1967. It is the premier institute of film and television institute bringing together the training in film and television. FTII located in Pune, is serving as a center of excellence across the world. The logo is being used for more than 4 decades.
Art and Design in FTII Logo
The logo presents the simple letter form in Devnagari. The angular stroke to the turn and the vertical stem of the letter connotes the impression of a rolled film strip. The angular stroke is repeated on the top right end of the Shiro-Rekha to provide visual balance to the composed letter form (Source: D’source, IIT Bombay)
I love this type of logos due to elegance of strokes of Devnagari Calligraphy and bonding of Art and Design. For more details on Mr. S. M . Shah.
Punjab National Bank – PNB Logo
PNB Logo is designed by legendary calligrapher and type designer R.K. Joshi in 1984. Yet another examples of logo designed by bonding art and design together. R. K. Joshi was a student of Sir J J Institute of Applied Art, designed the core Indian fonts used in Microsoft Windows. PNB Logo is still in use since 1984, more than three decades.
Meaning of PNB Logo
Design with letter captures the ethos of the letter in Gurmukhi to conceptually complement PNB. The orange colour also compliments the Indian ethos and traditional image. The Gurmukhi letterform enclosing a circle compliments the identity of PNB as a nationalized bank (system of the bank under the control of government). (Source: D’source, IIT Bombay)
Read more: Biography and Works of Mr. R. K. Joshi