The magic of the 60s from Sudarshan Dheer, the Grand Master of Corporate Communication in India. Mr. Dheer at Graphic Communication Concepts designed the Essar logo for the group. For more details find Biography and work of Mr. Sudarshan Dheer.
In 1987, Titan logo was designed by Sudarshan Dheer, the Grand Master of Corporate Communication in India. Titan is a joint venture of Tata Group and Tamil Nadu Industrial Development Corporation.This logo is still “NOT OUT” for almost three decades. Mr. Dheer has contributed to the discipline of graphic design for over 50 years. Many of the very well established corporates have their identity designed by him.
The most attractive aspect of the logo is the play with letter ‘T’ creating a circular hallow around it. The form reminds of a watch dial and the internal parts of its machinery. Simple and elegant in form, the logo beautifully elucidates the traditional ethos and modern identity of Titan products. (Source: D’source, IIT Bombay)
Again a great impact on Indian Graphic Design by legendary designer R.K. Joshi. In 1973, while working with Ulka Advertising he designed the logo for SAIL. Steel Authority of India Limited is one of the largest state-owned steel making Indian company and one of the top steel makers in the world. The same logo is being in use for more than four decades.
The symbol using the triangular form with an upward direction indicates growth and development of steel industry. The solid rhombus used enclosed within the triangle seems to agree with the fact that SAIL stands to infuse high level technical and managerial expertise.(Source: D’source, IIT Bombay)
It was the year 1955 when SBI get established and first version of the logo came into existence. It has banyan tree in it and name written in Hindi and English with year of establishment at the bottom of the tree.
Second version of SBI logo is designed by Shekhar Kamat, alumni of NID almost 45 years ago. India’s largest commercial bank and also a fortune 500 company still using the same. There are many interpretations which can be drawn but the philosophy behind the design is here.
As an initial response to the circle form with an open hole, it looks like a key-hole. But, the real concept behind the design being that the circle encloses a common man inside at its centre. The common man represents the centre of the bank’s business. The circle signifies the service of trust, security and perfection for the common man. Moreover, the slogans ‘With you all the way’ and ‘The banker to every Indian’ support the idea of serving the common man as the epicenter of its activities. This logo is a unique example of how to create a quality of a concept with most basic geometric form of design i.e. the circle. (Source: D’source, IIT Bombay)
It is said that inspirations for this design came from the Kankariya Lake in Gujarat and logo too has very close resemblance with the top view of the lake as seen on google map.
1974 version of the logo designed by Sudarshan Dheer, the grand master of Corporate Communication in India. This logo is still “NOT OUT” for four decade. Mr. Dheer has contributed to the discipline of graphic design for over 50 years. Many of the very well established corporates have their identity designed by him.
The logo for Hindustan Petroleum Corporation Limited (HPCL) celebrates the “Club HP” concept“Club HP” concept i.e. High-quality personalized “Vehicle and Consumer Care”. The slogan Future full of energy complements the design of curved lines joining together like a stream of energy fuel being poured into the vehicle. The visual forms connect with the concept instantly. Additionally, colours of Red used the bold initials HP with blue circle and lines provide clear combination, reasonable contrast between letters and shape giving the logo a marked elegance. The symmetry makes the form balanced and simple. (Source: D’source, IIT Bombay)