Post Card Project: Sudarshan Dheer–Corporate Identity Maker
Thanksgiving letters addressed to legendary designers for continuing source of inspiration for every designer including me. Have shared my learning inspired from their work. The medium used is Indian Post Card costing ₹ 0.5 only. The project has hand drawn illustrations digitised and printed at home on Post Cards. More read about the project: Project Post Card on Behance.
The magic of the 60s from Sudarshan Dheer, the Grand Master of Corporate Communication in India. Mr. Dheer at Graphic Communication Concepts designed the Essar logo for the group. For more details find Biography and work of Mr. Sudarshan Dheer.
In 1987, Titan logo was designed by Sudarshan Dheer, the Grand Master of Corporate Communication in India. Titan is a joint venture of Tata Group and Tamil Nadu Industrial Development Corporation.This logo is still “NOT OUT” for almost three decades. Mr. Dheer has contributed to the discipline of graphic design for over 50 years. Many of the very well established corporates have their identity designed by him.
The most attractive aspect of the logo is the play with letter ‘T’ creating a circular hallow around it. The form reminds of a watch dial and the internal parts of its machinery. Simple and elegant in form, the logo beautifully elucidates the traditional ethos and modern identity of Titan products. (Source: D’source, IIT Bombay)
1974 version of the logo designed by Sudarshan Dheer, the grand master of Corporate Communication in India. This logo is still “NOT OUT” for four decade. Mr. Dheer has contributed to the discipline of graphic design for over 50 years. Many of the very well established corporates have their identity designed by him.
The logo for Hindustan Petroleum Corporation Limited (HPCL) celebrates the “Club HP” concept“Club HP” concept i.e. High-quality personalized “Vehicle and Consumer Care”. The slogan Future full of energy complements the design of curved lines joining together like a stream of energy fuel being poured into the vehicle. The visual forms connect with the concept instantly. Additionally, colours of Red used the bold initials HP with blue circle and lines provide clear combination, reasonable contrast between letters and shape giving the logo a marked elegance. The symmetry makes the form balanced and simple. (Source: D’source, IIT Bombay)
Housing Development Finance Corporation Limited (HDFC)
1977 version of logo, designed by Yeshwant Chaudhary, also a student of J J School of Art.
The geometric design of the logo in simple colours of black, white and red make it strong as a symbol. The letters H.D.F.C. also following the same geometric style, placed below the logo unifies the concept of housing loans. Security, preservation and trust are the words that come to mind while viewing the logo. It also encaptures the objective of HDFC as a professional service that aids support to people of India with integrity. (Source: D’source, IIT Bombay)
1975 version of CMC Logo was designed by Arun Kolatkar, trained as an artist from the J. J. School of Art. He was also a poet and had won many awards in literature including Sahitya Akadami award in 2005.
The logo depicts the concept of integrated systems engineering as a unit. The geometric shapes forming letters C, M and C express the image of information technology, integrated services and modern engineering in a simple and effective way. The upward arrows creating the visibility of letter ‘M’ compliments the word ‘maintenance’. The geometric square used to create joined letter forms makes the logo a balanced, harmonious unit concept. The form is minimalistic, but at the same time follows the principle of ‘less is more’.(Source: D’source, IIT Bombay)
Presently colour version of CMC Logo is in use. Your partner is the tagline added to the recent version.