Himalaya Logo – Closeness to Nature

Himalaya Logo by Ray and Keshavan

The Himalaya Logo was designed by Ray+Keshavan, 1934 established design studio based in Begaluru. Originaly Himalaya Drug Company (HDC) has its history way back in 1930. Founder Mr. M. Manal who wanted to test the properties of herbs scientifically while travelling through forests of Burma. To ‘bring the traditional Indian science of Ayurveda to society in a contemporary form’ was the vision of Mr. Manal. The efforts of Mr. Manal lead to the future Himalaya offering 300 healthcare and personal care products. In 2001, company decided to adopt a new unified brand strategy. Himalaya hired Ray+Keshavan for this design assignment. Ray and Keshavan is one of the country’s most admired brand and design consultancies. They have worked for industry pioneers across multiple sectors, including Infosys, Airtel, Cipla, Titan, Unilever, Vistara, Wipro etc.

Meaning of Himalaya Logo

-The name Himalaya is inspired by the mountain ranges of Himalaya having plenty secrets of Nature and Herbs.

-The leaf that forms the crossbar of the letter H represents the company’s focus on herbal healthcare.

-The teal green reflects our closeness to nature, while the orange is evocative of warmth, vibrancy and our commitments to caring.

Mud Art

In India mostly in Gujrat and Rajastan, Mud Art is very famous art. It is an art form with Mud and Mirrors making great exhibits called as Lippan Kam or Lippan Work. Making a wish for New year I am happy to display this traditions art form from India. I have not made a lippan art exactly but its typography experiment inspired by Mud art. To all my readers and lovely people here, I wish you a very happy and creative new year 2017. Hope this year will bring more creative posts on art and design. Please enjoy the Mud Art special for the lovely people here.

Mud Art Paintings or Lippan Kam

Some information about this Indian Art,

Mud art or lippan art is a traditional Indian Art made on the interior walls of the hut also called a Bhungas using mud and mirrors together. Also called as Chittar Kam.
Mud is the cheaper medium used for an art and easily available or prepared.
Lippan means applying a coating on the surface and hence mud is applied on the walls of hut and mirrors are used to add decoration.
Now a days, Plywood has replaced the inner walls of hut on which its was practised.
Lippan art mainly explores different geometric patterns and motifs from traditional Indian Art and Design.
Kuthch region of Gujarat has many artists mainly women and they are from the Rabari community.
You can Learn Lippan Kam online from the D’source Digital-learning Environment for Design a great resource for design students and enthusiastic peoples. This website has good information about this traditional Indian Art.
It is very delicate art and requires higher concentration and carefulness.

For more to read on some of the forms of traditional Indian Art like Warli you can visit my earlier Posts on Art.