Tanishq, pioneering the concept of branded jwellery became a prominent jewellery brand of India. Head quartered in Bangalore, is a division of Titan Company Limited, promoted by TATA Group. TATAs In collaboration with Tamil Nadu Industrial Development Corporation (TIDCO), it formed Tanishq. It is combination of TATA, Tamilnadu and Nishq. Nishq is a sanskrit word and it means necklace of gold coins.
Tanishq logo was designed by Wolff Olins, London based famous brand consultancy in 1994. Subsequently in 1999 they designed TATA Group Logo and Tata DoCoMo logo later in 2009.
Meaning of Logo : Tanishq Logo
It is also said that Tanishq got from ‘tan’ meaning ‘body’ and ‘Ishq’ that means ‘love’. The mark of ‘T’ and the ravishing, luxurious, high-class and silky smooth and shiny curvaceous letterforms depict the meaningful association with wealth (embedded in ‘nishq’ meaning gold coins) (Source: D’source, IIT Bombay)