Tata Group Logo

In 1999, the TATA Group logo was designed by Wolff Olins London based famous brand consultancy. They also worked on Tata DoCoMo later in 2009 for the group. The meaning of the logo is as follows,
Meaning of Logo : TATA Group
Tata Group logo monogram and the logotype together represent the new expanding face of Tata Group of Industries, a fountain of knowledge or may be a tree of utmost trust subsumed in the reversed out capital ‘T’ against a modern and energetic blue colour of the ellipse. From the service-quality point of view, the logo image has advanced further in the 21st century and The Tata marque has become a symbol of quality, reliability, and real value, not just in India but in other parts of the world too. (Source: D’source, IIT Bombay)

As per the design agency, the symbol was particularly designed to look good on cars, an important growth market of TATA Group.
April 15, 2016 at 2:27 am
Interesting! 🙂
April 15, 2016 at 9:04 am
Thanks for reading and observations!
April 15, 2016 at 12:32 pm
The tree symbolism makes a lot of sense also from the Indian philosophical viewpoint. Didn’t think about this until now. So thank you!
April 15, 2016 at 12:36 pm
Its my try to put Indian Graphic Design and Designers on the World Map. Thats why there is a series on Classical Logos of India. I am happy that I am able to do it regularly on Every Friday without fail. I will try my best to complete it till 52 at least for the year. Recent Number is 18.
April 15, 2016 at 12:37 pm
That’s great! All the best for your initiative.
April 15, 2016 at 12:50 pm
This made my day for sure. Thanks for the wishes! I am sure that I will make this blog better place as far as bloggers like you are motivating me. Thanks for every read and encouragement.
April 15, 2016 at 3:53 pm
🙂 The feeling of gratitude is mutual.
April 15, 2016 at 3:55 pm
great to hear that and its bigger!
April 15, 2016 at 12:46 pm
This is a wonderful series that you’ve embarked on. Who knew learning about logos would be so interesting? You combine history, design process and snippets of local knowledge very well to make the readers aware of the story behind each of these logos. Loved reading many from the logo series. Keep up the good work. 🙂
April 15, 2016 at 12:54 pm
First I would like to Welcome you here. And thankful to you for the appreciation and interest in the Series of Logos. It will always encourage me to make this better and better as the time goes. Thanks for the visits again.
April 15, 2016 at 5:08 pm
It was really my pleasure. 🙂
April 15, 2016 at 4:00 pm
I was lucky enough to work with this brand couple of years ago!!
April 15, 2016 at 4:02 pm
Shrikant its great !
April 15, 2016 at 8:42 pm
Good information
April 15, 2016 at 9:04 pm
thanks!