ICICI Bank Logo – By Sudarshan Dheer
In 1994, ICICI bank set up extending its start from 1955 as an initiative of World Bank, Indian Government and Indian Industry for creating a finance institution. Sudarshan Dheer, the Grand Master of Corporate Communication in India designed the identity for ICICI Bank Bombay Branch. Many of the very well established corporates have their identity designed by Sudarshan Dheer. We always experience the perfect bonding of art and design in his logos like HPCL, Titan, ESSAR. For more details on Sudarshan Dheer you can read Series on Design Masters in India at Design in India.
Meaning of ICICI Bank logo
- ICICI Bank’s services have been beautifully presented by the forms on the logo.
- The circular spiral represents the revolutionary efforts to create great investment banking, insurance, venture capital and investment management schemes.
- The glory of the revolution has been depicted as an emerging flame of lines, moving upwards with a confidence of growing with course of time, depict the increasing reach of bank services not only in India but overseas. (Source: D’source, IIT Bombay)
ICICI Bank Logo New
In 1997, ICICI Bank changed its name from The Industrial Credit and Investment Corporation of India Limited to ICICI Ltd. ICICI is the acronym obtained from the The full form of ICICI bank. And a year later in 1998, ICICI bank introduced new logo symbolising common corporate identity of ICICI group. The ICICI Corporate Identity took a new direction, assuming a new significance.
Meaning of New ICICI Bank logo
- The new ICICI logo depicts a dynamic individual with drive and conviction and personifies the human capital of this company, which is indispensable to its further progress.
- The individual in the ICIC logo also symbolises the strong retail identity of the group, whether it be in the form of reaching out to a shareholder or individual customers.
- The ‘i’ in the logo also stands for numero uno, a position that ICICI has always strived to achieve. It also lends itself to representing the ICICI name.
- The new corporate colours reflect ICICI’s core values,
- Orange embodying dynamism,
- Blue standing for trust and depth,
- Grey representing warmth
- Maroon symbolising stability
- White epitomising the highest form of ethics.
(Source: ICICI Annual Report, 1998-99)
Zero Creativity Learnings 
April 29, 2016 at 11:06 am
I love this trivia about logos! Look forward to many more:)
April 29, 2016 at 11:08 am
There will be at least 52 by the end of 2016, as its weekly feature on every Friday. This is no. 20.
April 29, 2016 at 12:04 pm
Wow… very informative.. good post
April 29, 2016 at 12:44 pm
Thanks Anjali, it is a weekly feature on every friday, you can visit other entries https://zerocreativity0.wordpress.com/world-of-logos/classic-logos-of-india/
April 29, 2016 at 3:57 pm
That’s quite a bit of information. It’s amazing that so much of thought process goes behind designing a logo.
April 29, 2016 at 4:14 pm
Indeed its creative process followed to design a logo for any organisation. You can visit portfolio on https://zerocreativity0.wordpress.com/about/
April 29, 2016 at 6:51 pm
Very interesting . Beautiful post
April 29, 2016 at 8:38 pm
If logos interest you, you can visit the portfolio https://zerocreativity0.wordpress.com/about/
April 30, 2016 at 1:14 pm
I love this series of little but very useful and enjoyable bits of info. Thx 🙂
April 30, 2016 at 3:15 pm
I am glad that you loved and found useful and enjoyable! Will try to make it better and better
October 16, 2016 at 9:42 am
Who designed the new icici logo?
October 24, 2016 at 8:27 pm
I am not sure as there is no reference to the name of Yashwant Chaudhary. Need to have more offline research